- The Oxford Handbook of Political Communication
- Political Communication: Then, Now, and Beyond
- Creating the Hybrid Field of Political Communication: A Five-Decade-Long Evolution of the Concept of Effects
- The Shape of Political Communication
- A Typology of Media Effects
- The Power of Political Communication
- Nowhere to Go: Some Dilemmas of Deliberative Democracy
- How to Think Normatively About News and Democracy
- Not a Fourth Estate but a Second Legislature
- Presidential Address
- Political Messages and Partisanship
- Political Advertising
- Political Campaign Debates
- Niche Communication in Political Campaigns
- The Functional Theory of Political Campaign Communication
- The Political Uses and Abuses of Civility and Incivility
- The Politics of Memory
- The Gatekeeping of Political Messages
- The Media Agenda: Who (or What) Sets It?
- Game versus Substance in Political News
- Going Institutional: The Making of Political Communications
- Theories of Media Bias
- Digital Media and Perceptions of Source Credibility in Political Communication
- Candidate Traits and Political Choice
- Political Communication, Information Processing, and Social Groups
- Civic Norms and Communication Competence: Pathways to Socialization and Citizenship
- Framing Inequality in Public Policy Discourse: The Nature of Constraint
- Political Communication: Insights from Field Experiments
- Two-Step Flow, Diffusion, and the Role of Social Networks in Political Communication
- Taking Interdependence Seriously: Platforms for Understanding Political Communication
- Disagreement in Political Discussion
- The Internal Dynamics and Political Power of Small Group Political Deliberation
- Ethnography of Politics and Political Communication: Studies in Sociology and Political Science
- Self-censorship, the Spiral of Silence, and Contemporary Political Communication
- Collective Intelligence: The Wisdom and Foolishness of Deliberating Groups
- Broadcasting versus Narrowcasting: Do Mass Media Exist in the Twenty-First Century?
- Online News Consumption in the United States and Ideological Extremism
- New Media and Political Campaigns
- Political Discussion and Deliberation Online
- The Political Effects of Entertainment Media
- Theories and Effects of Political Humor: Discounting Cues, Gateways, and the Impact of Incongruities
- Music as Political Communication
- Conditions for Political Accountability in a High-Choice Media Environment
- Political Communication: Looking Ahead
Abstract and Keywords
This chapter provides an overview of media agenda setting, also known as agenda building. Although much of the agenda-setting research tradition has focused on how media affect the public agenda, agenda building examines how the media’s agenda comes about. The chapter considers five possible influences on the news media agenda: influential news sources, other media, journalistic norms and traditions, unexpected events, and media audiences. Research to date indicates that there is no one decisive factor that determines the media agenda. Instead, media agendas are built as a joint product of these influences. The chapter concludes by offering suggestions for future areas of research that would refine understanding of the media agenda-setting process.
David H. Weaver (Ph.D., University of North Carolina at Chapel Hill) is Distinguished Professor Emeritus at Indiana University.
Jihyang Choi is a doctoral student at Indiana University and former newspaper journalist from South Korea. Her primary research focus is on the effects of new media technologies on journalism and political communication.
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