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date: 06 August 2020

Abstract and Keywords

This chapter provides an overview of media agenda setting, also known as agenda building. Although much of the agenda-setting research tradition has focused on how media affect the public agenda, agenda building examines how the media’s agenda comes about. The chapter considers five possible influences on the news media agenda: influential news sources, other media, journalistic norms and traditions, unexpected events, and media audiences. Research to date indicates that there is no one decisive factor that determines the media agenda. Instead, media agendas are built as a joint product of these influences. The chapter concludes by offering suggestions for future areas of research that would refine understanding of the media agenda-setting process.

Keywords: agenda setting, intermedia agenda setting, journalistic norms, journalistic traditions, media agenda setting, media audiences, news sources, public relations, unexpected events

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