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date: 21 October 2020

Abstract and Keywords

According to Schattschneider (1942, 1), political parties “created democracy, and … democracy is unthinkable” without them. This chapter makes a case for attending to the sounds of partisanship by (1) discussing the importance of listening to partisan messages, (2) examining the major findings on the uses and effects of party labels and partisan styles in the United States, (3) addressing unanswered questions in this area, and (4) showing how the talk surrounding the political parties in the United States, to date at least, underscores their indispensable roles in the polity.

Keywords: political parties, partisan rhetoric, partisanship, Democrats, Republicans, party labels, party cues, partisan messages

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