The Oxford Handbook of Managerial Economics
Edited by Christopher R. Thomas and William F. Shughart II
Abstract
This Handbook provides students, researchers, practitioners and policymakers with summaries of the cutting-edge approaches to the analysis of the decision-making challenges faced by the managers of for-profit and nonprofit enterprises.The problems addressed run the gamut from cost estimation, product development and promotion, optimal pricing strategies for so-called network industries and make-or-buy decisions, to organizational design, performance pay, corporate governance, strategies for multinational corporations and the social responsibilities of business.By illustrating how a wide range of disciplines can fruitfully be brought to bear in helping to analyze and to understand the incentives and constraints under which business managers operate, the Handbook fills in the gaps between theory and practice. Sometimes technical, but always reader-friendly, no one with an interest in the modern world of business orpublic policies toward it can afford to ignore the analyses and important lessons presented by the contributors to this first handbook on topics in managerial economics.
Keywords:
business decision making,
applied microeconomics,
profit-maximization,
demand estimation,
cost estimation,
business strategy,
managerial economics,
corporate control,
corporate social responsibility,
pricing,
pricing strategy,
network effects,
network externalities,
theory of the firm,
technological change,
nonprofit enterprise,
nonprofit management,
product development,
product promotion,
risk analysis,
risk management,
uncertainty,
game theory,
performance pay,
organizational design,
supply chain,
auctions,
market power,
antitrust,
behavioral economics,
information theory,
competitive strategy,
firm growth,
intangible assets,
international business,
vertical merger,
horizontal merger,
corporate governance,
workplace safety and health,
combinatorial auctions,
cost frontier analysis,
production frontier analysis,
transaction costs
Bibliographic Information
- Publisher:
- Oxford University Press
- Print Publication Date:
- Jul 2013
- ISBN:
- 9780199782956
- Published online:
- Oct 2013
- DOI:
- 10.1093/oxfordhb/9780199782956.001.0001
