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date: 25 February 2021

Abstract and Keywords

The Oxford Handbook of Managerial Economics is designed to introduce scholars, students and business consultants to the latest theoretical and empirical developments in the areas of tactical and strategic managerial decision-making. Comprising chapters commissioned especially for the volume and contributed by leading scholars in the fields of economics, marketing, management, operations research, corporate finance and related disciplines, the Handbook represents an indispensible guide to the state of the analytical art as it applies to the key challenges faced by the managers of both for-profit and not-for-profit enterprises. This introductory chapter sets the stage for the chapters that follow and summarizes what, in our contributors’ collective judgment, are the key points of overlap between economic theory and business practice.

Keywords: managerial economics, strategy, organizational design, business decision making, pricing, cost analysis, advertising, supply chains, auctions, network industries

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