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date: 02 March 2021

Abstract and Keywords

This chapter considers the business of history in the context of the common business mission to satisfy customers and employees while generating sufficient profits to sustain the enterprise. It emphasizes the customer’s role in defining markets for history and explores how customers value history to establish identity, to obtain and apply historical knowledge, or for entertainment. It argues that history businesses need professional historians who are competitive, collaborative, and capable while suggesting criteria for good history and skill sets for marketable historians. Finally, it briefly highlights the role of money in fueling and measuring business success while challenging the notion that history produced for a profit is inherently untrustworthy.

Keywords: business, market, customers, professional historians, profit

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