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date: 08 August 2020

Abstract and Keywords

This chapter examines cross-cultural recruitment practices. From a macro-perspective, cross-cultural recruitment is part of a bundle of human resource management (HRM) practices that exist in diverse cultures as a result of natural ecological forces, organizational strategies, multinational corporation (MNC) practices that are exported from headquarters (national business systems theory), forces for convergence between MNCs and their host environments (institutional theory), or some form of co-evolution between the two. The chapter also discusses research on cross-cultural values and their relationships to job choice, employer branding, social networks, word-of-mouth recruitment, and campus recruitment. Finally, the chapter examines ongoing debates about equal employment opportunity practices in MNCs from the standpoint of cultural relativism or cultural ethnocentrism. Implications for recruitment are provided after each section and directions for future research are provided at the end.

Keywords: campus recruitment, cross-cultural recruitment, employer branding, equal employment opportunity, human resource management, job choice, organizational strategies, social networks, word-of-mouth recruitment

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