Show Summary Details

Page of

PRINTED FROM OXFORD HANDBOOKS ONLINE (www.oxfordhandbooks.com). © Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a title in Oxford Handbooks Online for personal use (for details see Privacy Policy and Legal Notice).

date: 16 October 2019

Abstract and Keywords

This chapter reviews the current literature on targeted prevention approaches for adolescent alcohol and other drug (AOD) use. We open the chapter by examining both the historical and current use of the term “targeted prevention” in regard to teen AOD use. We then provide a review of existing targeted prevention work from a health communication perspective and offer recommendations for future areas for research on targeting in health campaigns. This is followed by a review of existing targeted prevention work from a clinical intervention perspective, with attention to both selective and indicated prevention strategies. This includes recommendations for future areas for research on targeting in early intervention programs. We conclude the chapter with a brief recapitulation of its contents.

Keywords: targeted prevention, message tailoring, selective prevention, indicated prevention, clinical intervention perspective

Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.