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date: 31 October 2020

Abstract and Keywords

This chapter describes the foundations of a “design” approach to writing as it has emerged from a confluence of the ancient and modern rhetorical traditions and the American institution of composition. We argue that a design approach emphasizes the cultivation of forethought, reader experience, the writer’s accountability for decision-making, and a sustained attention to the way words on the page construct worlds of experience for the reader. The implementation of a design approach requires reimagining the writing classroom as a studio in which the artifacts under construction are visible to all, accessible by their public “effects,” and thus assessable by a public beyond the classroom. We offer some examples of research and case studies where this reimagining has been undertaken.

Keywords: design, rhetorical, composition, writing, classroom, public, artifacts, forethought, design approach

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