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date: 23 January 2021

Abstract and Keywords

What remains of the 2012 Globe to Globe Festival through the seems to have yoked neo-Victorian ideals of the 1851 Great Exhibition to twenty-first-century social media marketing tools. The helps to spread the Globe brand internationally but at a price. This chapter argues that the festival she experienced was much more than a product and that individual productions within it reclaimed, as well as wrote back to, imperial attitudes and the project of civilizing the natives through Shakespeare. Linking analysis to the reassessment of history as experience and digital marketing as storytelling, the chapter argues that performance criticism has nowhere to go but back to its origins in theatre history, chronicling the interaction and political implications of specific performances. The author traces how how she travelled through the performances to help create the archive of the festival and likens her role to ‘Chorus to this history’.

Keywords: Key terms, Globe to Globe Festival, Shakespeare’s Globe, performance criticism, theatre history, festival archive, social media marketing

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