Show Summary Details

Page of

PRINTED FROM OXFORD HANDBOOKS ONLINE ( © Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a title in Oxford Handbooks Online for personal use (for details see Privacy Policy and Legal Notice).

date: 07 July 2020

Abstract and Keywords

Set within the context of a consideration of the cultural phenomenon of postfeminism, the focus of this chapter is an exploration of the issue of femininity and entrepreneurship, which unlike masculinity and its relationship with entrepreneurial activity, has had relatively little research attention directed at it. Drawing on three postfeminine factors—individualism, choice, and empowerment; notions of ‘natural’ sexual difference; retreat to the home—the chapter identifies four emerging entrepreneurial femininities including individualized entrepreneurial femininity, maternal entrepreneurial femininity, relational entrepreneurial femininity, and excessive entrepreneurial femininity. The chapter argues that these are embedded within a historically specific postfeminist context and incorporate transformations in popularly available understandings of femaleness and women’s positioning in the contemporary world of work.

Keywords: postfeminism, feminism, femininity, entrepreneurial femininities

Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.