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date: 12 July 2020

Abstract and Keywords

In this article the importance of team creativity in the creative industries is discussed through the unpacking of some of the key constructs used in the teams and creativity literatures. First, the notion that creativity is best understood as ranging along a continuum is introduced. Because what is creative can range from a minor tweaks to radical breakthroughs, it is important to start the conversation by thinking about what we mean when we say creativity. Following this, the distinction between creativity and innovation as well as creative processes and outcomes are detailed. Research on team creativity is still in its infancy, but in order to move this are of inquiry forward it is important that the term ‘team creativity’ is better understood. While this article does not seek to provide any answers, it does however hope to guide the discussion forward and in doing so maybe spur future research into the important role of teams for creativity in the creative industries.

Keywords: Teams, creativity, innovation, creative processes, creative outcomes, creative industries

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