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date: 23 May 2019

Abstract and Keywords

This article explores seven principal reference frames that have guided theorising about corporate reputations. The seven conceptual frameworks, namely institutional theory, agenda-setting theory, stakeholder theory, signaling/impression theory, identity theory, resource-based theory and social construction theory, have had a disproportionate influence on theorising about corporate reputations. These theoretical frameworks influenced the conceptual thinking that has taken place in the reputation literature. It is noted that corporate reputations develop from three principal sources. These principal factors impact the corporate reputations through the experiences that stakeholders have of the company's products and services, and the firm itself. Stakeholder support makes available a bounty of resources to companies. Many theoretical frames can be used to develop specific hypotheses linking causal drivers to reputational outcomes.

Keywords: corporate reputations, institutional theory, agenda-setting theory, stakeholder theory, signaling/impression theory, identity theory, resource-based theory, social construction theory, stakeholders

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