- List of Figures
- List of Tables
- Summaries of Core Literature
- List of Contributors
- Charting the Landscape of Corporate Reputation Research
- Show Me the Money: A Multidimensional Perspective on Reputation as an Intangible Asset
- Keeping Score: The Challenges of Measuring Corporate Reputation
- What Does it Mean to Be Green? The Emergence of New Criteria for Assessing Corporate Reputation
- The Building Blocks of Corporate Reputation: Definitions, Antecedents, Consequences
- A Survey of the Economic Theory of Reputation: Its Logic and Limits
- Meeting Expectations: A Role-Theoretic Perspective on Reputation
- It Ain’t What You Do, it's Who You Do It With: Distinguishing Reputation and Status
- An Identity-Based View of Reputation, Image, and Legitimacy: Clarifications and Distinctions Among Related Constructs
- On Being Bad: Why Stigma is not the Same as a Bad Reputation
- Untangling Executive Reputation and Corporate Reputation: Who Made Who?
- Waving the Flag: The Influence of Country of Origin on Corporate Reputation
- Corporate Reputation and Regulation in Historical Perspective
- Industry Self-regulation as a Solution to the Reputation Commons Problem: The Case of the New York Clearing House Association
- How Regulatory Institutions Influence Corporate Reputations: A Cross-country Comparative Approach
- How Reputation Regulates Regulators: Illustrations from the Regulation of Retail Finance
- A Labor of Love? Understanding the Influence of Corporate Reputation in the Labor Market
- Does Reputation Work to Discipline Corporatemisconduct?
- From the Ground Up: Building Young Firms’ Reputations
- Strategic Disclosure: Strategy as A Form of Reputation Management
- Managing Corporate Reputation Through Corporate Branding
- After the Collapse: A Behavioral Theory of Reputation Repair
- A Framework for Reputation Management Over the Course of Evolving Controversies
Abstract and Keywords
This article reviews the four areas where a significant or growing body of historical works exist: reputation mechanisms and self-regulation, the reputation of the corporate form, the reputation of regulatory bodies, and reputational capital within markets and hierarchies. Reputation mechanisms are an integral part of the phenomenon referred to as private ordering. The state increasingly replaced the regulatory power of reputation by acting out industry regulations to control corporations. Technology and regulation decreased the role of reputation in finance and confined it to the private guarantee of only a few small intermediaries. The shortcomings of the historical literature on corporate reputation are addressed. Reputation intermediaries and corporations' multiple reputations with different groups hold the promise of developing exciting new research in the history of corporate reputation.
Christopher McKenna is University Reader in Business History and Strategy at the Saïd Business School, a Fellow of Brasenose College, and an Academic Programme Director in the Centre for Corporate Reputation, all within the University of Oxford. His research focuses on the historical development and evolving strategies of professional firms and their role in the global transformation of business, nonprofits, and the state. He is currently researching the international history of white-collar crime.
Rowena Olegario is the author of A Culture of Credit: Embedding Trust and Transparency in American Business (2006). She is co-author (with Davis Dyer and Frederick Dalzell) of Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble (2004). She is currently writing a history of business and household credit in the United States. Olegario is a Senior Research Fellow and Case Writing Editor at the Centre for Corporate Reputation, Saïd Business School, University of Oxford.
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