- List of Figures
- List of Tables
- Summaries of Core Literature
- List of Contributors
- Charting the Landscape of Corporate Reputation Research
- Show Me the Money: A Multidimensional Perspective on Reputation as an Intangible Asset
- Keeping Score: The Challenges of Measuring Corporate Reputation
- What Does it Mean to Be Green? The Emergence of New Criteria for Assessing Corporate Reputation
- The Building Blocks of Corporate Reputation: Definitions, Antecedents, Consequences
- A Survey of the Economic Theory of Reputation: Its Logic and Limits
- Meeting Expectations: A Role-Theoretic Perspective on Reputation
- It Ain’t What You Do, it's Who You Do It With: Distinguishing Reputation and Status
- An Identity-Based View of Reputation, Image, and Legitimacy: Clarifications and Distinctions Among Related Constructs
- On Being Bad: Why Stigma is not the Same as a Bad Reputation
- Untangling Executive Reputation and Corporate Reputation: Who Made Who?
- Waving the Flag: The Influence of Country of Origin on Corporate Reputation
- Corporate Reputation and Regulation in Historical Perspective
- Industry Self-regulation as a Solution to the Reputation Commons Problem: The Case of the New York Clearing House Association
- How Regulatory Institutions Influence Corporate Reputations: A Cross-country Comparative Approach
- How Reputation Regulates Regulators: Illustrations from the Regulation of Retail Finance
- A Labor of Love? Understanding the Influence of Corporate Reputation in the Labor Market
- Does Reputation Work to Discipline Corporatemisconduct?
- From the Ground Up: Building Young Firms’ Reputations
- Strategic Disclosure: Strategy as A Form of Reputation Management
- Managing Corporate Reputation Through Corporate Branding
- After the Collapse: A Behavioral Theory of Reputation Repair
- A Framework for Reputation Management Over the Course of Evolving Controversies
Abstract and Keywords
This article outlines the literature on country of origin and other effects related to the reputations of countries, with the aim of better understanding the degree to which firm reputations are determined by the reputations of the countries from which they hail. It also explores the liability of foreignness (LOF) literature and the more recent country reputation literature. Organisational legitimacy significantly contributed to LOF. Empirical evidence supports the view that foreign firms do face liabilities, particularly within developed country contexts. It is strongly suggested that developed countries have higher reputations than their developing country counterparts. As multinational corporations and international trade continue to grow, understanding the impact of home country reputations on the reputations of companies and their products and services will become increasingly important.
William Newburry is Associate Professor and SunTrust Bank Professor at Florida International University in the Department of Management and International Business. He received his Ph.D. from the University of New York in 2000. His current research examines how foreign subsidiaries, their current and potential employees, and other local stakeholders perceive issues related to firm globalization, such as firm reputation. He has published over 25 papers in top-tier, peer-reviewed journals, such as the Journal of International Business Studies, Strategic Management Journal, and Journal of Management Studies, among others.
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