- The Oxford Handbook of Internet Studies
- List of Figures
- List of Tables
- List of Abbreviations
- Notes on the Contributors
- Internet Studies: The Foundations of a Transformative Field
- The Prehistory of the Internet and its Traces in the Present: Implications for Defining the Field
- Web Science
- Society on the Web
- The Internet as Infrastructure
- Network Societies and Internet Studies: Rethinking Time, Space, and Class
- Digital Inequality
- Sociality Through Social Network Sites
- The Study of Online Relationships and Dating
- Games, Online and off
- Cross-National Comparative Perspectives from the World Internet Project
- New Businesses and New Business Models
- Trust in Commercial and Personal Transactions in the Digital Age
- Government and the Internet: Evolving Technologies, Enduring Research Themes
- Digital Transformations of Scholarship and Knowledge
- Studies of the Internet in Learning and Education: Broadening the Disciplinary Landscape of Research
- Theoretical Perspectives in the Study of Communication and the Internet
- Tradition and Transformation in Online News Production and Consumption
- The Internet in Campaigns and Elections
- The Internet and Democracy
- Analyzing Freedom of Expression Online: Theoretical, Empirical, and Normative Contributions
- Cultural, Legal, Technical, and Economic Perspectives on Copyright Online: The Case of the Music Industry
- Privacy and Surveillance: The Multidisciplinary Literature on the Capture, Use, and Disclosure of Personal Information in Cyberspace
- Digital Infrastructures, Economies, and Public Policies: Contending Rationales and Outcome Assessment Strategies
- The Internet and Development: A Critical Perspective
- The Emerging Field of Internet Governance
Abstract and Keywords
This chapter evaluates a number of positive claims surrounding the role of the Internet in campaigns and elections. It is observed that the Internet is becoming embedded within campaigns and elections. Capturing the influence of any campaign, or isolating the impact of any specific tool or aspect of a campaign, is at best a highly complex moving target. The hypermedia campaign must allow for and expect the ‘decomposition and recomposition of messages’. The chapter recognises that, to be successful, one must both produce and join the communication ecosystem. Investigating the campaigns of Howard Dean, Segolene Royal, and Barack Obama can help explain the evolution in adaptation to such campaigns. Engagement with election campaigns is being determined by the Internet. In general, the political campaign communication has been transformed, but only to an extent.
Darren G. Lilleker is Senior Lecturer and Director of the Centre for Public Communication Research at Bournemouth University, UK.
Thierry Vedel is a senior researcher of the Center for Political Research at Sciences Po (CEVIPOF), Sciences Polytechnic, Paris, France.
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