- The Oxford Handbook of Internet Studies
- List of Figures
- List of Tables
- List of Abbreviations
- Notes on the Contributors
- Internet Studies: The Foundations of a Transformative Field
- The Prehistory of the Internet and its Traces in the Present: Implications for Defining the Field
- Web Science
- Society on the Web
- The Internet as Infrastructure
- Network Societies and Internet Studies: Rethinking Time, Space, and Class
- Digital Inequality
- Sociality Through Social Network Sites
- The Study of Online Relationships and Dating
- Games, Online and off
- Cross-National Comparative Perspectives from the World Internet Project
- New Businesses and New Business Models
- Trust in Commercial and Personal Transactions in the Digital Age
- Government and the Internet: Evolving Technologies, Enduring Research Themes
- Digital Transformations of Scholarship and Knowledge
- Studies of the Internet in Learning and Education: Broadening the Disciplinary Landscape of Research
- Theoretical Perspectives in the Study of Communication and the Internet
- Tradition and Transformation in Online News Production and Consumption
- The Internet in Campaigns and Elections
- The Internet and Democracy
- Analyzing Freedom of Expression Online: Theoretical, Empirical, and Normative Contributions
- Cultural, Legal, Technical, and Economic Perspectives on Copyright Online: The Case of the Music Industry
- Privacy and Surveillance: The Multidisciplinary Literature on the Capture, Use, and Disclosure of Personal Information in Cyberspace
- Digital Infrastructures, Economies, and Public Policies: Contending Rationales and Outcome Assessment Strategies
- The Internet and Development: A Critical Perspective
- The Emerging Field of Internet Governance
Abstract and Keywords
This chapter shows one of the most significant issues facing old and new businesses in the digital age – the development of new business models – and determines a wide range of business models enabled by new platforms for computing and communications over the Internet. It reviews the general impact of the Internet on firm-level strategy (how to compete in particular markets) and business models (how to generate revenues and profits), and then describes how the Internet has caused entrepreneurship and innovation. Entrepreneurs around the world believed that the Internet would develop magical scale economies as millions of users flocked to their websites. Online advertising is a ‘winner-takes-most’ market. The Internet has brought an almost unlimited ability to search the globe for the best products and services at the lowest prices.
Michael A. Cusumanois the Sloan Management Review Distinguished Professor of Management at the Massachusetts Institute of Technology's Sloan School of Management, Massachusetts, USA, with a joint appointment in the MIT Engineering Systems Division.
Andreas Goeldi is the Chief Technology Officer of online video marketing company Pixability Inc. in Cambridge, MA. He co-founded several successful start-ups in Internet technology and online marketing.
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