Show Summary Details

Page of

PRINTED FROM OXFORD HANDBOOKS ONLINE ( © Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a title in Oxford Handbooks Online for personal use (for details see Privacy Policy and Legal Notice).

date: 05 July 2020

Abstract and Keywords

Geert Hofstede is one of the major management thinkers in the field of cross-cultural studies. His ground-breaking employee-attitude survey conducted in the late 1960s and early 70s within an American electronic company (IBM) and its foreign subsidiaries led to findings, the analysis of which made significant contributions to our understanding of employee management. This article concentrates mainly on this study, but also on other smaller, related projects, which between them covered the major issues on culture and organizations. Hofstede’s immense role in understanding and recognition in the field of management is indisputable. He opened up new horizons in the field, and gave researchers a theoretical framework and practical research tools that could help them explain their findings via a new perspective. As a result, managers of multinational firms are better equipped to understand the diversity of their employees.

Keywords: employee-attitude survey, employee management, Geert Hofstede, IBM study

Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.