Abstract and Keywords
This article concentrates on creating sustainability that is already becoming central to business strategy formation and implementation. It is believed that business will be shaped by a different sense of the term “sustainability”. The most important sustainability beliefs are that the world operates as a complex, not mechanistic, system, and human beings operate out of a bundle of care, not needs. The institution called “business” has a very special role in modern societies with respect to sustainability and to the culture change needed to create it. Sustainability exists in a new paradigm, where the fundamental beliefs that underlie the place, role, and practices of business are no longer capable of producing what is wanted without unintended consequences that more than negate the positive outcomes. As business has become more powerful, changing its ways becomes equivalently more problematic.
Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.
If you have purchased a print title that contains an access token, please see the token for information about how to register your code.