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date: 21 October 2019

Abstract and Keywords

This article outlines some of the trends that have led to the view that changing economic conditions have strengthened the widely held concept that IT is a commodity, and as such, has no place in the creation or sustaining of competitive advantage. However, while it is accepted here in this article that IT assets may be undifferentiated, the article rejects the suggestion that IT-dependent strategic initiatives have no strategic value. In fact, it argues that these initiatives, when formed in projects with complementary organizational resources, can lead to powerful business benefits, and can further form strong barriers to advantage erosion. The key to success is to maintain a sustainability mindset throughout the IT strategic planning process.

Keywords: economic conditions, competitive advantage, IT, IT assets, planning process, strategy

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