Abstract and Keywords
Mixed methods research designs have become increasing popular in the field of health sciences, including the psychology of appearance. While proponents claim the approach offers flexibility and the ‘best of both worlds’, detractors are concerned that such research is undertaken without sufficient understanding or recognition of the underlying philosophies associated with different methodological traditions and that the quality of the research is compromised as a result. This article sets out key arguments in support of mixed methods and shows how the approach is often well suited to the multidimensionality and complexity of appearance-related research.
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