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date: 29 November 2020

Abstract and Keywords

This article examines how audiences in Shakespeare's time responded to the plays they saw, and how can one assess the impact, noting that early modern ideas about audiences' reactions to plays can illuminate both the plays themselves and playwrights' goals in composing them. More broadly, it reflects on the development of the theatre as a commercial institution, and its strategies for identifying, cultivating, and pleasing the paying customers who were necessary to its success.

Keywords: Shakespeare's plays, audiences' reactions, playwright, theatre audience

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