Abstract and Keywords
This article discusses Shakespeare's company as a business. The increasing economic centralization of England in London created a market large enough for luxury goods and services such as the theatre. A shift to cash, and later to a credit economy, gave audiences literally the currency to pay for admission to public theatres. In addition to this new public market, playing companies were able to expand their traditional markets of touring and private performance. The courts of King James and King Charles provided additional markets for the company's work that represented a larger portion of the company's business as time went on, possibly to its detriment. The discussion also examines lawsuits. These are very important in assigning the value of shares in both the playing company, the Chamberlain's Men, later the King's Men; in the theatres, the Globe and the Blackfriars; and in providing details of income and expenses.
Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.
If you have purchased a print title that contains an access token, please see the token for information about how to register your code.