- The Oxford Handbook of Internet Psychology
- List of Contributors
- Introduction to the Handbook
- Social interaction and the Internet: A comparative analysis of surveys in the US and Britain
- Love letters: The development of romantic relationships throughout the ages
- Trust and social interaction on the Internet
- Trust in Mediated Interactions
- Assessing interactivity in computer-mediated research
- Social psychology of interactivity in human-website interaction
- Characterizing online groups
- Social networks and online community
- Online social support groups
- Psychology, discrimination and hate groups online
- The psychological dimensions of collective action, online
- Personality, individual differences and Internet use
- Through the Internet looking glass: Expressing and validating the true self
- Impression management and identity online
- Self-disclosure, Privacy and the Internet
- Computer-mediated communication and social identity
- Attitude change and social influence on the net
- Digital deception: Why, when and how people lie online
- Phantom emotions: Psychological determinants of emotional experiences on the Internet
- Internet use and abuse and psychological problems
- Examining the role of the Internet in health behaviour
- Tokyo youth at leisure: Online support of leisure outings
- The methodology of Internet-based experiments
- Designing online experiments
- Gathering data on the Internet: Qualitative approaches and possibilities for mixed methods research
- Context effects in Internet surveys: New issues and evidence
- Personality testing on the internet: What we know, and what we do not
- Technical considerations when implementing online research
- Using Online Panels in Psychological Research
- Internet research ethics
Abstract and Keywords
This article first presents a definition of context effects that eliminates from consideration factors beyond the control of survey researchers yet is sufficiently broad to incorporate diverse but related sources of survey context. It then examines four types of context effects that have been documented in mail and telephone surveys with an eye towards identifying new concerns which have arisen or may arise as a result of conducting Internet surveys. The four sources of context effects discussed are: the survey mode used to pose questions to respondents, the order in which questions are asked, the ordering of response options, and the choice of response scale. In addition to reviewing previous research, the results of new context experiments are reported in which response scales across Internet and telephone modes are manipulated.
Jolene D. Smyth, Survey Research and Methodology Program and the Department of Sociology, University of Nebraska-Lincoln
Don A. Dillman, Social & Economic Sciences Research Center, Washington State University.
Leah M. Christian, Pew Research Center for people and the press, Washington DC.
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