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date: 09 July 2020

Abstract and Keywords

Questions of literacy raise questions of the nature of the relationship between what goes on on-line and what off-line. A wide range of areas where this agenda has been identified has been reviewed, but in each case it still needs further discussion: in e-commerce, in journalism, in civil society, but above all in the fine grain of action in everyday life. It has been argued that it is still the case that thinking is dominated by a kind of ‘two-realm’ approach, which will consistently fail to understand the intensity of their interrelationship. What is required is a political economy which stresses the materiality of power inscribed across both domains, and a broadly ethnographic perspective, where, likewise, there is every intention of exploring the mutual contextualization of life which is simultaneously both on-line and off.

Keywords: on-line, off-line, e-commerce, political economy, ethnography, mutual contextualization

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