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date: 28 October 2020

Abstract and Keywords

This article has a strategic focus and therefore focuses on two key considerations — one more prevalent in the 1980s, the other a focus of attention in the 1990s and into the twenty-first century — namely, competitive advantage and knowledge management. The third consideration — alignment — has been a major focus, and a source of some contention, and the article incorporates this to treat the subject matter. The article focuses more on the process of strategizing than on the outcome of the process, that is, the strategy itself. It argues that benefit is to be gained from a more inclusive, exploratory approach to the strategy process. This perspective is set against the common view, which is concerned more with exploiting the potential of ICT systems for business gain. Implicit in the arguments is the view that it is to be intellectually bankrupt to accept these myths as ‘self evident truths’.

Keywords: strategy discourse, competitive advantage, knowledge management, alignment, strategizing, ICT system

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