Show Summary Details

Page of

PRINTED FROM OXFORD HANDBOOKS ONLINE ( © Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a title in Oxford Handbooks Online for personal use (for details see Privacy Policy and Legal Notice).

date: 15 August 2020

Abstract and Keywords

This chapter looks at how media exposure has been studied. It focuses on the criticisms of media use measures as well as the primary alternative to this approach, which is the inclusion of media content into the empirical analyses of public opinion data. The chapter also discusses several practical considerations about content analysis and the analytical challenges that are connected to the estimation of causal effects of media messages on public opinion.

Keywords: media exposure, media use measures, media content, public opinion data, content analysis, analytical challenges, causal effects, media messages

Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.