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date: 30 November 2020

Abstract and Keywords

This chapter tries to present some background to the understanding of critical-theoretical views of public opinion, examining the major contributions since the nineteenth century, such as Karl Marx's writings on public sentiment. It then introduces the signature ideas of the Frankfurt School, Herbert Blumer, Antonio Gramsci, Jean Baudrillard, and Pierre Bourdieu, and ends with some thoughts on the future and value of critical work in public opinion, in light of the Internet.

Keywords: critical-theoretical views, public opinion, Karl Marx, public sentiment, critical work, Frankfurt School, Herbert Blumer, Antonio Gramsci, Jean Baudrillard, Pierre Bourdieu

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