Abstract and Keywords
This chapter pinpoints the most pressing problems in research on the effect of elite rhetoric on public opinion. It discusses the empirical and theoretical issues in four particular realms, namely the elite strategies of communications, the implications of political communications research on democratic theory, the conceptualization of communication effects, and the conditions that guide elite influence. The chapter offers a personal perspective on each of these realms, as well as examples and key questions that deserve further study.
Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.
If you have purchased a print title that contains an access token, please see the token for information about how to register your code.