- Series Information
- List of Figures
- List of Tables
- List of Boxes
- List of Contributors
- Why Are Prices Set the Way They Are?
- Airline Pricing
- Electric Power Pricing
- Health Care Pricing in the United States: The Case of Hospitals
- Pricing in Restaurants
- Pricing of On-line Display Advertising
- Consumer Credit Pricing
- Wireless Services Pricing in the United States
- For What IT’s Worth: Pricing Internal IT Services
- Television Advertisement Pricing in the United States
- Pricing in the Cruise Line Industry
- Less-than-Truckload Pricing
- Pricing in the North American Protein Industry
- Wine Pricing in the United States
- Pricing and sales practices at the Grand Bazaar of İstanbul
- Price Theory in Economics
- Models of Demand
- Game Theory Models of Pricing
- Behavioral Issues in Pricing Management
- Customized Pricing
- Nonlinear Pricing
- Dynamic List Pricing
- Sales Promotions
- Markdown Management
- Revenue Management
- Auction Pricing
- Services Engineering: Design and Pricing of Service Features
- Pricing in Business-to-Business Contracts: Sharing Risk, Profit, and Information
- Pricing and Inventory Management
- Structuring and Managing an Effective Pricing Organization
- Global Pricing Strategy
- Using Lean Six Sigma to Improve Pricing Execution
- Mastering your Profit Destiny in Business-to-Business Settings
- Current Challenges and Future Prospects for Pricing Management
Abstract and Keywords
This article begins with a description of the history and structure of the protein industry. It then reviews some of the challenges that protein companies face in establishing prices. These include market volatility and cost increases, protein as a salvage industry, and retail consolidations and the ‘WalMart effect’. This is followed by a discussion of pricing practices in the industry.
Michael Neal recevied an MA in Media Psychology in 2011 from Fielding Graduate University in Santa Barbara, California. He is founder, CEO, and Chairman of SignalDemand. He was previously co-founder of DemandTec (Nasdaq: DMAN), the largest provider of consumer demand management software. Previously he consulted at Deloitte and Accenture, applying mathematics to key problems in the Food and Consumer Goods industries, and he holds several patents in related fields. Neal earned his MBA from the J. B. Fuqua School of Business at Duke University and a BA in Economics and Statistics from the University of Florida. He serves as director on several corporate and industry association boards.
Robert D. Pierce is founder and CEO of PriceSimplicity, Inc. Formerly Chief Scientist at SignalDemand, Inc., he has held research and executive positions in academia and the software industry. He holds a PhD in Theoretical Physics from U.C. Berkeley and undergraduate degrees in Math and Physics from Brown University.
Michael Freimer is the Chief Scientist at SignalDemand Inc., a software company providing predictive analytics and optimization for commodity-based value chains. He has held academic positions at Penn State’s Smeal College of Business and Cornell’s School of Operations Research & Industrial Engineering and School of Hotel Administration.
Sushil Verma has over twenty years of experience in building and marketing mathematical applications in the areas of pricing, demand, and supply-chain management. Dr. Verma is the founder of and currently president at Enumerica. Prior to that, he worked at SignalDemand, i2, and AMD. He graduated from UC Berkeley with a PhD in Operations Research.
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