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date: 19 September 2019

Abstract and Keywords

This article focuses on pricing strategies for IT. It begins by describing the three factors that make it difficult to price IT costs: the shared ownership of IT services, customization of IT services which have no equivalent market product, and a ‘long tail’ of expenses over the life of those services. The article then discusses decomposing projects according to value and choosing the economic model.

Keywords: information technology, price setting, pricing strategy, economic model

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