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date: 18 October 2019

Abstract and Keywords

This chapter advocates that micro-scale applied ethnomusicology projects based in shared experience, co-collaboration, and equal status, executed in small groups, are as valid and often more effective than large-scale organizational projects. Two case studies show how grassroots approaches support the effectiveness of indigenous voice and representation regarding use of traditional music in tourism, safeguarding, and music ownership via CD production. The first case charts indigenous tourism and musical representation with the Quechua Q’eros of the southern Peruvian Andes; the second outlines safeguarding conflicts with Peru’s Ministry of Culture regarding UNESCO’s nomination of esuwa, healing songs, and song ownership with the near-extinct Wachiperi Amazonian group. The measurement of effectiveness is premised on the concept of reciprocity, the driving social mechanism in both the Q’eros and the Wachiperi communities. These case studies show tourism and safeguarding projects that are successful precisely because they are small scale and founded on mutually beneficial relationships.

Keywords: reciprocity, music representation, indigenous voice, grassroots, Q’eros, Wachiperi, Andes, Amazon, safeguarding, music ownership

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