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date: 22 September 2020

Abstract and Keywords

The centrality of managing strategic change for contemporary organizations became abundantly clear during the 1990s. The problems it presents for managers are as pervasive as they are challenging. Businesses are confronted by: new bases of competition, the redefinition of whole sectors, and the continual re-establishment of innovative practices by leading companies from across the globe. Whilst micro electronic and communications technologies offer a platform for new products and services, they also have led to the redrawing of competitive maps and the abandonment of long-established rules of engagement. Change has become the watchword of the era. The ability to handle the implications of such disturbance, at the level of the firm or organization, is highly prized.

Keywords: strategic change, contemporary organizations, electronic and communications technologies, new products, new services, competitive maps

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