Abstract and Keywords
This article discusses research on public opinion, political communication, and political attitudes. It looks at political communication research methods in the contexts of convergence and new media. A brief discussion of the key concepts of framing, agenda-setting, and priming, and the state of comparative political communication research is covered in this article as well. The micro-level effects of media use, the macro-level consequences of changes in media environments, and the future opportunities for political communication research are discussed in the latter portion of this article.
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