- The Oxford Handbooks of American Politics
- List of Figures
- List of Tables
- About the Contributors
- The State of Survey Research as a Research Tool in American Politics
- Optimizing Survey Questionnaire Design in Political Science: Insights from Psychology
- Laboratory Experiments in American Political Behavior
- Field Experiments and the Study of Political Behavior
- Formal Modeling, Strategic Behavior, and the Study of American Elections
- Why is American Turnout so Low, and Why Should We Care?
- American Voter Turnout in Historical Perspective
- Expanding the Possibilities: Reconceptualizing Political Participation as a Toolbox
- Voter Registration: Turnout, Representation, and Reform
- Early, Absentee, and Mail‐in Voting
- Digital Democracy: How Politics Online is Changing Electoral Participation
- Voting Technology
- The Study of Electoral Behavior
- The American Voter
- Politics, Expertise, and Interdependence within Electorates
- Constructing The Vote: Media Effects in a Constructionist Model
- Campaign Effects on Vote Choice
- Forecasting Us Presidential Elections
- Economics, Elections, and Voting Behavior
- Latinos and Political Behavior: Defining Community to Examine Critical Complexities
- Organizing American Politics, Organizing Gender
- Gauging the God Gap: Religion and Voting in US Presidential Elections
- Local and National Forces in Congressional Elections
- The Study of Local Elections in American Politics
- Studying State Judicial Races in a Transformed Electoral Environment
- Primary Elections
- Direct Democracy in the United States
- Voters in Context: The Politics of Citizen Behavior
- Getting up off the Canvass: Rethinking the Study of Mobilization
- Parties, Elections, and Democratic Politics
- Organized Interests: Evolution and Influence
- Money and American Elections
- American Electoral Practices in Comparative Perspective
- On Participation: Individuals, Dynamic Categories, and the Context of Power
- Studying American Elections*
- In Search of Representation Theory
- Name Index
- Subject Index
Abstract and Keywords
This article concentrates on laboratory experiments. It starts by presenting a short discussion of the virtues and limitations of experimental research. It then outlines the contributions and advances derived from experiments in American political behavior. In addition, the focus of discussion is on the three areas within American political behavior: the role of stereotypes in campaigns, impression formation, and the influence of the media. Experiments showed theoretical expectations emanating from social psychology that individuals employ gender and racial stereotypes when evaluating politics and forming impressions of candidates and politicians. The experimental method was vital in advancing the understanding of how citizens incorporate and process information during contemporary campaigns. Moreover, the experimental methodology has enabled researchers to convincingly reveal that the media influence how citizens view politics in a number of distinct ways.
Kim L. Fridkin is Professor of Political Science, School of Politics and Global Studies, Arizona State University.
Patrick J. Kenney is Professor of Political Science, Director School of Politics and Global Studies, Arizona State University.
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