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date: 01 April 2020

Abstract and Keywords

Survey research is one of the most common types of quantitative research methodologies in the social sciences. Today, it is a widely used tool to study many different kinds of questions in political science and across many subfields. Therefore, it is important because it provides a systematic way to explore vital questions about society and democracy by connecting the citizen to government. Although the method of survey research often relies on correlational studies to evaluate theories, other methods are also used. As the new millennium approached, survey response rates began to rapidly decline across all formats due, in part, to significant changes in technology. Alternatives to traditional survey research modes may include internet and mixed-mode surveys, and non-probability samples. It is important for the academic community to carefully consider the different survey methods used and their strengths and weaknesses.

Keywords: survey research, American politics, society, democracy, internet, mixed-mode surveys, non-probability samples

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