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date: 01 December 2020

Abstract and Keywords

This article identifies the (dis)similarities between the conventional corporate consultants and management gurus as celebrity consultants. It first studies the nature of management gurus as celebrity consultants, where it lists three different aspects of their roles, namely as accomplished orators, supporters of management fashion, and authors of bestselling books. It then discusses in detail the features of these three types of management gurus. This article also tries to determine if there are any gaps in the existing literature on gurus.

Keywords: corporate consultants, management gurus, celebrity consultants, management fashion, orators, types of management gurus

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