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date: 24 October 2020

Abstract and Keywords

This article takes a look at consultants in management fashions and the role/s that they play in this context. It describes a number of characteristics of management fashions that are stated in the existing literature, and then identifies the different players in the ‘management fashion arena’. The next section emphasizes how the different particularities and circumstances of fashions and consulting services combine and eventually lead to a new demand of consulting services and management fashions. It also studies the nature of the rhetoric that helps consultants establish management concepts as universal remedies and fashions. Finally, it examines some present developments on the part of clients and their potential influence on the effectiveness and power of the consultants' strategies.

Keywords: consultants, management fashions, consulting services, fashions, rhetoric, management concepts, consultants' strategies

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