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date: 26 January 2021

Abstract and Keywords

This article explores the role of organization concepts in management consulting work. It differentiates the supply-side perspective from the demand-side perspective, and discusses the different approaches that focus on the former. It then provides a review of related literature, where consultants are considered as important ‘knowledge entrepreneurs’ in the market for management solutions. It then turns to the demand side of the concept development process. This article also emphasizes the need to focus more on the interaction between the supply and demand sides of the market for management solutions in future research.

Keywords: organization concepts, supply-side, demand-side, knowledge entrepreneurs, management solutions, concept development process

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