- The Oxford Handbook of International Business 2nd edition
- Preface to Second Edition
- Preface to First Edition
- Acknowledgements for Second Edition
- Acknowledgements for First Edition
- The History of the Multinational Enterprise
- The Key Literature on IB Activities: 1960–2006
- The Gravity Equation in International Trade
- Strategic Complexity in International Business
- Theories of the Multinational Enterprise
- Location, Competitiveness, and the Multinational Enterprise
- Sovereignty@Bay: Globalization, Multinational Enterprise, and the International Political System
- National Policies and Domestic Politics
- Multinational Enterprises and Public Policy
- Unbundling the Institution‐Based View of International Business Strategy
- Multilateral Institutions and Policies: Implications for Multinational Business Strategy
- Strategy and the Multinational Enterprise
- The Multinational Enterprise as an Organization
- Strategy and Management In MNE Subsidiaries
- Strategic Alliances
- Innovation and Information Technology in the MNE
- Contemporary Research Trends in International Marketing: The 2000s
- Culture and Human Resources Management
- Environmental Policy and International Business
- International Financial Management and Multinational Enterprises
- Taxes, Transfer Pricing, and The Multinational Enterprise
- China and International Business
- The Smaller Economies of Pacific Asia and Their Business Systems
- Methodological Contributions in International Business and the Direction of Academic Research Activity
- Political Risk and Country Risk in International Business: Concepts and Measures
- Comparative International Business Research Methods : Pitfalls and Practicalities
- Metrics for International Business Research
- Name Index
- Subject Index
Abstract and Keywords
International business research is probably more influenced by various forces of the economic and political climates than its domestic (or generic) counterpart. The emergence of new market economies in Eastern Europe, China, India, and Brazil, the consolidation of the European Union, as well as a decade of economic stagnation and recent resurgence in Japan's economy has given global competition greater significance. This article looks at research in international marketing to see if the discipline has overcome the deficiencies outlined in the previous studies. It examines the state of the art in international marketing research, with particular emphasis on conceptual frameworks and theory development. Its primary focus is on studies published since the year 2000 because the first decade of the twenty-first century has been characterized by changes in virtually all aspects of businesses and personal life.
Masaaki (Mike) Kotabe, Washburn Chair Professor of International Business, and Marketing, Fox Business School, Temple University.
Crystal X. Jiang, Assistant Professor, Bryant University.
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