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date: 28 January 2020

Abstract and Keywords

This chapter acts as a bridge between the previous chapters which focus on education and societal evolution plus the main types of university seen in terms of strategic autonomy; and the following chapters which address the large-scale global changes and their operational implications, the management of universities in the new conditions, and the societal implications of the changing world of higher education. This chapter adopts a strategic management perspective to highlight the critical factors and forces affecting HE now and into the foreseeable future. By examining the external environment in terms of both the macro (external) environment and meso (more immediate) environment, it highlights the key factors and forces of which policy makers, government officials, leaders and managers in universities, industry and civic society need to be cognizant, if they are to ensure HE continues to be relevant to the twenty-first century.

Keywords: performativity, New Public Management, marketization, hyper modernization, globalization, knowledge economy, information technology, transformational change

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