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date: 07 March 2021

Abstract and Keywords

Cyberpsychology is a science. With that seemingly simple statement comes a need to understand how information is collected. Thus, it is vital to understand research methods. Along with methods, it is important to consider the nature of measurement, that is, how observations are converted into numbers that can be interpreted. This chapter covers the basic research methods, including observational, correlational, and experimental, and several of their associated measures. Each type of method is described, and issues and limitations are discussed. The chapter also introduces the need to consider the reliability and validity of the different methods and measurements. Research methods are constantly evolving so emerging methods, such as online data collection and the notifications on phones to collect data, are briefly described. Additionally, as cyberpsychology research involves human participants, it is important to treat these people well. Thus, the chapter closes with a discussion of research ethics.

Keywords: observational design, correlational design, experimental design, reliability, validity, online research, research ethics

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