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date: 07 July 2020

Abstract and Keywords

Playing on the pun between site and sight, this chapter argues that the way we process the visual dimensions of language is connected to the spatial conditions and circumstances in which we encounter written texts. In other words, where we read is as fundamental to the way the meaning of written language is produced and contributes materially to how we understand what we are reading. This assertion suggests that all reading of signs and inscriptions is not only dependent on the circumstances in which the text is encountered, but that texts help constitute the “world” in which they are read. This constructivist approach proceeds from the assumption that space is an effect of inscriptional traces. In the highly mediated circumstances of current culture, we are constantly—simultaneously—processing multiple intersecting systems of digital and analog instances of written communication, which means that temporal aspects of site/sight are also in play.

Keywords: language, signage, context, infrastructural time, site specificity, sight-lines, screens, writing

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