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date: 19 January 2021

Abstract and Keywords

In this chapter, we explore the rise and proliferation of corporate social responsibility (CSR) in emerging markets. We trace the history of CSR in emerging markets, a process that grew, in part, from criticisms of multinational enterprises (MNEs) in the global economy. We then turn our attention to the principal macro- and meso-level conceptual and theoretical lenses that have been used to inform the study of CSR in emerging markets, namely, institutional theory and cross-cultural perspectives. Finally, we review firm, network, and stakeholder perspectives that have guided the study of CSR in emerging markets. We consider the literature and practical accounts that have explored CSR by developed country MNEs in emerging markets, as well as the emerging literature on CSR by emerging market firms and MNEs (EMMNEs). We conclude with our overall assessment of the current understandings of CSR in emerging markets and make recommendations for future research.

Keywords: corporate social responsibility, emerging markets, multinational enterprises, small and medium enterprises, culture, institutional theory, stakeholder theory, resource-based view, global supply chains

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