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date: 28 October 2020

Abstract and Keywords

A number of research articles focus on popular management ideas, but very few discuss or even define what is meant by ‘popular’. This is the main goal of this chapter. Three meanings are outlined: popularity as emergence, popularity as genre, and popularity as ownership. In the first meaning of emergence, popularity is a matter of prevalence and frequency resulting from collective choice. In the second, popularity as genre is related to intrinsic characteristics of texts and discourse. In the third meaning, ownership indicates that popularity is a matter of origin, stemming from ordinary people or the masses. Each meaning is related to observations regarding management fashions. The chapter also discusses how other streams of research could clarify how popular management ideas have been investigated and conceptualized.

Keywords: management ideas, management fashions, popularity, popular genre, collective choice

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