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date: 27 October 2020

Abstract and Keywords

Managers have frequently been portrayed as ‘the’ consumers of management ideas. This chapter argues that other actors (i.e. consultants, researchers, students, and citizens) are also relevant consumers. It discusses why and how these different actors consume management ideas and also explains why consuming ideas cannot be separated from co-producing them, since applying them or just thinking of applying them usually means adapting them in innovative ways to specific contexts. The authors conclude that often one group of actors, e.g. consultants, is dependent on the cooperation of another one, e.g. managers, to be able to co-produce and implement management ideas.

Keywords: consumption, commodification, history of management ideas, management fashion, market of management ideas

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