Abstract and Keywords
This chapter provides a very broad picture of publishing technology as it has evolved over time, making the case that publishing has always been a technological endeavour. Publishing technology in the earliest sense was marshalled to transcend space and time and, with industrialization, to acheive economies of scale in labour and material in the service of audiences. The evolution of publishing technology can be understood as a pursuit of ‘scaling up’ both in the sense of industrial economics and of the ability to gather and reach audiences. Digital technologies have destabilized industrial economies of scale, but enabled far greater and more nuanced audience reach; we live today suspended in a kind of tension between traditional industrial thinking and a newer post-industrial model of society and communications. A comparison of the ebook—manifestly of concern to most traditional publishers today—with the larger development of the open Web platform makes these tensions particularly instructive.
Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.
If you have purchased a print title that contains an access token, please see the token for information about how to register your code.