- Copyright Page
- List of Figures
- List of Tables
- List of Contributors
- Publishing History
- Copyright and Publishing: Symbiosis in the Digital Environment
- Publishing and Society
- Publishing and Culture: The Alchemy of Ideas
- Publishing and Information
- Networks: From Text to Hypertext, from Publishing to Sharing, from Single Author to Collaborative Production
- Publishing and Corporate Social Responsibility
- Economics of Publishing
- The Strategy of Publishing
- Globalization and Publishing
- Curation in Publishing: Curatorial Paradigms, Filtering, and the Structure of Editorial Choice
- Trade Publishing
- Academic Publishing
- Educational Publishing: How It Works: Primary and Secondary Education Publishing
- Organizational Structures in Publishing
- Book Design
- Publishing and Technology
- Marketing for Publishing
- The Future of Publishing: Eight Thought Experiments
Abstract and Keywords
Drawing on contemporary and historical examples, this chapter considers design at both list and individual book level, discussing branding, cover design, and text design, to show how design presents a book to its readers. Focusing on the existence of clearly defined genres in publishing, it analyses the typical characteristics and design approaches of these genres. Technologies of printing are considered in relation to binding styles and page layout, especially the integration of text and illustrations. The chapter discusses the role of technology in transforming the designer from specifier to implementer of design decisions. It concludes by considering the advantages and disadvantages of ebooks and printed books and outlining the skills required of a book designer for the future.
Paul Luna is an Emeritus Professor in the Department of Typography & Graphic Communication at the University of Reading, where he led the MA Book Design programme, and was formerly head of corporate design at Oxford University Press. He has designed editions of Shakespeare and T. S. Eliot, the Bible and Book of Common Prayer, and many dictionaries, including the Oxford English Dictionary and Shorter Oxford English Dictionary. His publications include Typography: A Very Short Introduction (OUP, 2018) and contributions to the History of Oxford University Press (Vol. I, 2014; Vol. IV, 2017). He co-edited Information Design: Research and Practice (Routledge, 2017) and Typography Papers 9 (Hyphen Press, 2013).
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