- Copyright Page
- List of Figures
- List of Tables
- List of Contributors
- Publishing History
- Copyright and Publishing: Symbiosis in the Digital Environment
- Publishing and Society
- Publishing and Culture: The Alchemy of Ideas
- Publishing and Information
- Networks: From Text to Hypertext, from Publishing to Sharing, from Single Author to Collaborative Production
- Publishing and Corporate Social Responsibility
- Economics of Publishing
- The Strategy of Publishing
- Globalization and Publishing
- Curation in Publishing: Curatorial Paradigms, Filtering, and the Structure of Editorial Choice
- Trade Publishing
- Academic Publishing
- Educational Publishing: How It Works: Primary and Secondary Education Publishing
- Organizational Structures in Publishing
- Book Design
- Publishing and Technology
- Marketing for Publishing
- The Future of Publishing: Eight Thought Experiments
Abstract and Keywords
Trade publishing is the world of general-interest books, both fiction and non-fiction, that are written for a non-specialist readership and sold through the general retail trade, including retail chains such as Barnes & Noble in the USA and Waterstones in the UK, independent booksellers, and online retailers such as Amazon. For many people, this is the world they think of first when they think of books and publishing: it is the public face of publishing. This chapter analyses the world of trade publishing in the USA and Britain. It shows how this world has changed since 1960 and it analyses four aspects of trade publishing that are particularly important for understanding it today: the value of author brand; the relation between frontlist and backlist; the role of marketing and publicity; and the challenges and opportunities created by the digital revolution.
John B. Thompson is Professor of Sociology at the University of Cambridge and Fellow of Jesus College, Cambridge. His publications include Ideology and Modern Culture (1990), The Media and Modernity (1995), Political Scandal (2000), Books in the Digital Age (2005), and Merchants of Culture (2010). He is currently completing a new book on the digital revolution in the publishing industry. His books have been translated into more than a dozen languages and he was awarded the European Amalfi Prize for Sociology and the Social Sciences in 2001 for Political Scandal.
Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.
If you have purchased a print title that contains an access token, please see the token for information about how to register your code.