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date: 25 January 2020

Abstract and Keywords

This chapter offers a critical overview of the emergence of different strands of historical enquiry into political communication, a term of art rarely used in Britain until the 1960s and only taken seriously by historians from the 1980s. The chapter pays particular attention to the history of political communication in the era of mass democracy and the mass media and focuses on the relationship between the British left and the media as a lens onto wider developments. The final section examines how, particularly after the election victory of New Labour in 1997, a new generation of historians has explored the phenmenon of mediated political communication and its intersections with areas of popular culture with increasing sophistication.

Keywords: politics, political history, Britain, media, political communication, press, Labour party

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