- Oxford Library of Psychology
- Oxford Library of Psychology
- About the Editor
- Storytelling and Media: Narrative Models from Aristotle to Augmented Reality
- Arguing for Media Psychology as a Distinct Field
- Media Psychology and Its History
- Inside <i>Media Psychology:</i> The Story of an Emerging Discipline as Told by a Leading Journal
- Media Literacy: History, Progress, and Future Hopes
- Research Methods, Design, and Statistics in Media Psychology
- Qualitative Research and Media Psychology
- Why It Is Hard To Believe That Media Violence Causes Aggression
- Children's Media Use: A Positive Psychology Approach
- The Role of Emotion in Media Use and Effects
- Media Violence, Desensitization, and Psychological Engagement
- Sexual Media Practice: How Adolescents Select, Engage with, and Are Affected by Sexual Media
- Race, Ethnicity, and the Media
- Representations of Gender in the Media
- The Psychology Underlying Media-Based Persuasion
- Social Influence in Virtual Environments
- Active Video Games: Impacts and Research
- Serious Games: What Are They? What Do They Do? Why Should We Play Them?
- Violent Video Games and Aggression
- Children, Adolescents, and the Internet: Are There Risks Online?
- Pathological Technology Addictions: What Is Scientifically Known and What Remains to Be Learned
- Video Games and Attention
- A General Framework for Media Psychology Scholarship
- Engaging with Stories and Characters: Learning, Persuasion, and Transportation into Narrative Worlds
- The Political Narrative of Children's Media Research
- Media Psychophysiology: The Brain and Beyond
- The Japanese Approach to Research on the Psychological Effects of Media Use
- Media Content Analysis: Qualitative Methods
- Media Psychology: Past, Present, and Future
Abstract and Keywords
Although qualitative methods traditionally suffer from concerns about reliability, validity, and researcher bias (see Chapter 8), new computer-assisted methods can assist in addressing these issues. Intelligent software, integrated with mixed methods and visualizations can be a valuable tool for media psychology researchers. Techniques for automated text coding assistance, concept, theme, and data relationship extraction with advanced text analytics capabilities provide the ability for researchers to examine large volumes of poor quality data, such as those found in social media studies. The current chapter examines quantitative, qualitative, and text analytics methods within the context of a qualitative media content analysis. For media researchers, an example within the chapter provides insight into many of the challenges of extracting meaning from text. As an exemplar of integrated methods, this chapter extends the exploration of a definition for media psychology from the Introduction of this handbook to derive a definition of media psychology from the actual content of the Handbook.
Michael Neal recevied an MA in Media Psychology in 2011 from Fielding Graduate University in Santa Barbara, California. He is founder, CEO, and Chairman of SignalDemand. He was previously co-founder of DemandTec (Nasdaq: DMAN), the largest provider of consumer demand management software. Previously he consulted at Deloitte and Accenture, applying mathematics to key problems in the Food and Consumer Goods industries, and he holds several patents in related fields. Neal earned his MBA from the J. B. Fuqua School of Business at Duke University and a BA in Economics and Statistics from the University of Florida. He serves as director on several corporate and industry association boards.
Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.
If you have purchased a print title that contains an access token, please see the token for information about how to register your code.